Gamification is now being used in the ideation process, too, and some companies are creating immersive platforms that aim to not only get users to participate, but truly want them to have fun while solving a company’s challenges.

One such site is the Academy of Ideas. Created in 2011, the Latvian platform runs as both an internal brainstorming tool, as well as a public, crowdsourced one. To access the public at large, the Academy of Ideas team built a Facebook app for users to host open crowdsourced contests.

via Gamification, Brainstorming Come Together in ‘Academy of Ideas’.